Professional Appearance

Your instant business card

Whenever you meet someone new your professional appearance speaks volumes. It is your business card before you even had chance to hand a physical one over. What you wear and how you present yourself to the world communicates who you are and what you stand for. More importantly it says a lot about how trustworthy and even how successful you are.

Perhaps you think that investing time into your appearance is a frivolous pursuit, however you would be wrong. Depending on who you ask it takes as little as 3-7 seconds for someone to make up their mind about you. Being dressed appropriately can help you win that contract or get the promotion you so desperately want.

So the question isn’t whether you can afford to invest in your appearance, but rather: Can you afford not to?

Read articles on this topic that offer practical advice and tips on make the most of your professional appearance.

Apr 12

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Guest Post: How to look and sound great at your next important meeting

By Dara How to, Professional Appearance No Comments

Dress For The Occasion: The first is important because if you don’t feel comfortable it will prey on your mind and you’ll start thinking about your tight blouse or baggy…

Feb 11

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How to style a trouser suit

By Dara How to, Personal image, Professional Appearance No Comments

The trouser suit – a professional's wardrobe staple, but can it be worn in more ways than just for the office? I asked personal stylist Stefania Bartolomei to inspire us with...

Aug 26

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How to find the perfect trousers

By Dara Bespoke Tailoring, How to, Professional Appearance No Comments

For many women I speak to, finding the perfect fitting pair of trousers is a major frustration. If they fit the hips they rarely fit the waist and vice versa....

Oct 06

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Blog title next to an image of a business woman standing outdoors with a suitcase and talking on her phone

Guest Blog: How to pack for business trips

By Dara How to, Professional Appearance No Comments

Today’s guest post is written by Helena Frumson, founder of Business Studio London, a career club for professional women. I met Helena and her business partner Tory Logue via Instagram…

Jul 07

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Blog title next to an image of three draped scarves

Why you should always carry a silk scarf to a business lunch or conference

By Dara Personal image, Professional Appearance No Comments

You are attending an all day conference with complementary lunch when you suddenly realise that half of it seems to have made its way onto your outfit. To make…

Jun 30

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How to dress for a conference or live event

By Dara How to, Personal image, Professional Appearance No Comments

In two weeks time I will be attending a conference with other small business owners. We will be meeting and hearing from eight national journalists on what make great stories...

Jun 23

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